Privacy Policy
Effective Date: January 20, 2025
TheSwimLife.co (“we,” “our,” or “us”) is committed to protecting your personal information in compliance with the Personal Information Protection Act (PIPA) of Bermuda. This Privacy Policy explains how we collect, use, disclose, and secure Personal Information about you through our website, scheduling platforms, and services. By using our services, you consent to the processing of your Personal Information as set forth in this Privacy Policy.
1. Information We Collect
We collect Personal Information that is necessary to provide our services, including but not limited to:
Name
Date of birth (for the individual or their child under 18 years of age)
Contact details (email address, phone number)
Emergency contact name and phone number
Health and medical information relevant to swimming lessons or coaching (e.g., medical conditions, fitness levels)
Payment details (e.g., credit card information, transaction records)
Signed liability waiver forms
Messaging history and any information included in your communications with us
Preferences regarding the use of photos for marketing, emails, and social media
We may also collect device and usage information such as IP addresses, browser types, and interactions with our website, using cookies or similar technologies. Cookies enable us to personalize your experience, maintain sessions, and monitor usage trends.
This information is collected through platforms such as Squarespace, Acuity Scheduling, and WeTravel for managing bookings, scheduling, and retreat participation.
2. How We Use Your Information
We use Personal Information for the following purposes:
To schedule and manage swimming lessons
To communicate with you about appointments, updates, or changes
To process payments securely
To ensure your safety and personalize our services based on health and medical considerations
To manage retreat bookings and provide relevant information for participants
To send a monthly newsletter via email, created and distributed through Squarespace
To monitor website usage and improve our services
To provide promotional materials or marketing communications, as permitted by applicable law
3. How We Share Your Information
We do not sell your Personal Information. However, we may share it in the following circumstances:
With third-party providers such as payment processors (e.g., Square, PayPal, Other), scheduling platforms, and retreat management tools (e.g., WeTravel)
To comply with applicable legal requirements, court orders, or law enforcement requests
In connection with business transactions such as mergers, acquisitions, or asset sales, where confidentiality obligations are maintained
To create aggregate or de-identified information for statistical purposes, ensuring no individuals are identified
4. Retention of Information
We retain your Personal Information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Once your information is no longer needed, we securely delete or anonymize it.
5. Security Measures
We take steps to protect your Personal Information, including:
Secure password-protected systems
Encryption of sensitive data
Regular monitoring of our systems for vulnerabilities
Please note, however, that no internet-based service can be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide.
6. Your Rights Under PIPA
Under PIPA, you have the right to:
Access your Personal Information held by us
Request corrections to inaccurate or incomplete information
Withdraw consent for the use of your information
Opt out of receiving marketing communications or the use of photos for marketing purposes
Lodge a complaint with the Office of the Privacy Commissioner in Bermuda if you believe your privacy rights have been violated
To exercise any of these rights, please contact us using the details provided below.
7. International Users
Our services are based in Bermuda, and your Personal Information may be subject to local laws and accessible to law enforcement agencies under a court order or other applicable legal requirements. By using our services, you consent to the processing of your information in Bermuda.
8. Your Choices
If you do not want us to collect information through cookies, your browser may allow you to restrict or disable certain cookies. Please note that disabling cookies may affect the functionality of our services.
9. Contact Us
If you have any questions about this Privacy Policy, how we handle your information, or to exercise your privacy rights, please contact:
Lisa Blackburn Owner, TheSwimLife.co
Email: swimminglisa@hotmail.com
Phone: 1-441-533-5472
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any updates will be posted on our website, and the "Effective Date" at the top of the policy will be revised accordingly. For material changes, we will seek your consent where required.
Thank you for trusting TheSwimLife.co.